The Death of Trends

We’ve said it before and no doubt we will say it again: trends are DEAD, individual style is the only new style rule. So why were this year’s Oscars such a boring washout in the style stakes? Fear, that’s why.

The internet has completely changed how we communicate. We can access information instantaneously and celebrities know that. If they dare to be daring, it is extremely likely that Ms Fashion Blogger L.A. will publish a damming account of said celebrity’s couture and that they will then end up on some ‘Worst Dressed’ list somewhere. The main casualty of this culture is fashion itself.

Fashion should be wild and free-spirited and it is no coincidence that the current stars of the fashion world are celebrities such as Alexa Chung – who’s kooky tomboy chic, epitomized by her cutting edge leather jackets and short shorts, is the breakout look of teens up and down the land - and designers who refuse to adopt a ‘fashion-by-numbers’ style are still celebrated.

It’s all about buying into your own style.

Lots of Love,

IL2L
XXX

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